GET TO KNOW US

Lead Horse was founded by Sarah and Zach Bernstein, with the objective of providing car dealerships with more than just marketing. Our teams objective is to create confirmed appointments that turn into sales! We know your objective is a return on investment, we can guarantee that we will meet, or exceed all goals.

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75%

of customers utilize third-party websites to initially shop for their new car before coming into a dealership.

59%

of customers utilized a dealership's website before choosing their vehicle or the dealership they'd purchase from.

28%

of new car buyers utilize social media to search for their ideal car.

26%

of used car buyers utilize social media when searching for their ideal car.

Our Services

OUR SERVICES

Lead Horse was founded with the goal of helping you be seen and converting those views to sales. Lead Horse promises to provide achievable metrics, that we will keep track of and share with you regularly over the length of our partnership. During our consultation period, we will speak about many different topics to ensure we exceed your expectation. No two dealerships need the same things, so every path to success will be custom tailored to your needs.

DIGITAL MARKETING STRATEGIES

We create customized digital marketing strategies that drive traffic and increase sales for your dealership. Our team leverages the latest trends to keep you ahead of the competition.

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MAIL MARKETING CAMPAIGNS

We will reach out to potential customers through mailers! Targeting various types of vehicles, credit scores, and goals we are here for it all. We are excited to bring in fresh leads and turn them into sales. Promising success!

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FACEBOOK SALES EVENTS

We specialize in quick and effective Facebook events that generate fast revenue for you! We have tested and proven tactics that will get a minimum of 100 guaranteed confirmed appointments!

Allow us to handle the CRM input, the scheduling, you just worry about making the sale!

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BDC SERVICES

We will provide fulltime BDC services for your dealership, or just after hour BDC services. Ensuring to capture all possible leads to ensure your success.

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WEBSITE OPTIMIZATION REVIEW

Our team will carefully review your website and provide constructive feedback. This is included in all contracts for free.

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FTC REGULATION COMPLIANCE

There is a lot happening daily inside of a dealership. Allow us to help ensure you are within FTC regulations. We do not want your dealership to be fined nor black-listed by third party lead sources.

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FTC TIP #1

The FTC requires all automotive dealerships to provide transparent pricing on their website. This includes mandatory packages, doc fees, taxes, incentives, and the calculated out the door price.

FTC TIP #2

One simple step to FTC compliance is ensuring electronic access to sensitive customer information requires Multi-Factor Authentication (MFA)

FTC TIP #3

Preparation before disaster is essential. Creating a risk analysis document and a plan for if something happens will prepare your team to respond effectively.