THE KEYS TO SUCCESS...
75%
of customers utilize third-party websites to initially shop for their new car before coming into a dealership.
59%
of customers utilized a dealership's website before choosing their vehicle or the dealership they'd purchase from.
28%
of new car buyers utilize social media to search for their ideal car.
26%
of used car buyers utilize social media when searching for their ideal car.
FACEBOOK MARKETING CAMPAIGNS
TARGETED CAMPAIGNS
Lead Horse specializes in running campaigns that target the customers you specifically want to sell to! We utilize specific cars, images, wording, and advertisement placement to secure appointments for you.
CUSTOM ADVERTISEMENTS
We stand out from the other marketing companies. We will ensure that your campaign looks genuine, unique, and attention grabbing. Not only will we create special images that catch your attention, our context on the advertisement and all messages after will sell for you!
CUSTOMER RELATIONSHIPS
Just like we strive to have a good relationship with you, we will do the same with the customer! We do not believe in just telling them when to show up, we will converse and give them the attention they deserve. We are not here to scare people away, we will ensure to secure appointments that lead to sales.
RETURN ON INVESTMENT
Lead Horse will handle everything on the front end, guaranteeing confirmed appointments for you. Even after the campaign ends, our work doesn't stop. We will continue to follow up on the leads that were generated from your campaign and turn your investment into sales.
OUR ROAD MAP TO SUCCESS
The numbers provided to you are not made up, they are from the Cox Automotive’s 2025 Car Buyer Journey Study. We will continuously utilize data driven metrics to drive customer service. This means connecting with your customer through the most popular route. Every year those numbers will change as technology changes, and we will adapt to continue to ensure your success.
SOCIAL MEDIA MARKETING
Our objective is to improve dealership social media marketing by creating engaging, targeted content that builds brand awareness, reaches qualified buyers, drives customer interaction, and converts online attention into leads, showroom visits, and vehicle sales.
CUSTOM MARKETING CONTENT
We will visit the dealership regularly to create content featuring inventory, staff, and daily operations, showcasing the dealership’s culture, personality, and customer experience while helping the store stand out and attract more buyers.
WEBSITE OPTIMIZATION
Our objective is to review dealership websites for performance, clarity, user experience, and lead flow, then provide actionable recommendations that improve engagement, reduce friction, and help convert online browsers into qualified leads and vehicle sales.
WEBSITE REVIEW & LEAD FOLLOW THROUGH
We will review dealership websites for performance, layout, messaging, and lead flow, then provide practical improvements that turn online browsing into quality leads and help convert those leads into vehicle sales.
SEARCH ENGINE OPTIMIZATION
Our objective is to improve dealership search engine optimization by strengthening website visibility, keyword relevance, local search presence, and content structure, helping more qualified buyers find the dealership online and move from search to inquiry, visit, and sale.
SEARCH ENGINE IMPROVEMENTS
We will optimize dealership search performance through keyword targeting, local SEO, content improvements, technical review, and visibility strategies that help qualified buyers find the dealership, submit inquiries, and become sales.