MEET THE LEAD HORSE LEADERSHIP TEAM
The Lead Horse team is managed entirely by Sarah and Zach Bernstein. Sarah and Zach pride themselves on providing exceptional customer service. The Lead Horse team will grow and expand as necessary, however, we can assure that our relationships will always remain our top priority. Those relationships don't stop with you, they only begin with you. Our sincere objective is to build a relationship with every single person we encounter to ensure those relationships translate to leads and sales for you.
The Lead Horse Story
Lead Horse was founded and is still managed by Sarah and Zach Bernstein. Sarah and Zach originally began their careers in Ohio, working in retail and public safety. Sarah and Zach both found their way into the automotive industry, with Sarah joining a local dealership as a Business Development Center team member and Zach joining a competing dealership as a salesman. As time went on, Sarah grew through the ranks. Eventually becoming the BDC manager, and eventually a sales manager.
Zach would go on to create a nonprofit organization, in-which he served as the CEO. Zach and his team would bring in over $2M in funding within the first two years of operation. This was through marketing, relationship building, grants, and large scale events.
Sarah and Zach have both seen firsthand the different marketing firms and the clear disconnect between the dealership's needs and those of the marketing firm. They have also seen failed marketing plans that led to a lack of customer generation.
The goal of Lead Horse is to take all the bad we have seen and combine it with the good to deliver effective, efficient campaigns that generate high-quality leads for any dealership we partner with.
