FTC Compliance

Many car dealerships, both new and used, have been penalized or suppressed by third-party companies because of failing to be within FTC compliance through simply being transparent. We go beyond that, we ensure we provide you as much information we can to help prevent your dealership from being penalized.

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COMPLIANCE THROUGH KNOWLEDGE & PLANNING

TRANSPARENT PRICING

One of the most public things dealerships are being penalized for is transparent pricing. We will ensure that your website is within compliance. This will include, ensuring all mandated packages, taxes, document fees, titling fees, etc. are present, and the out the door price is properly displayed. We are more than happy to make the alterations for you.

DATA SECURITY

We will ensure your compliance through multi-factor authentication, proper storage of customer data, and ensuring compliance with the length of time that customer data and contracts are retained by law. We are not here to police you, we are here to ensure that you are within compliance to prevent your dealership from being fined.

RISK ASSESSMENT & PLANNING

Lead Horse Marketing will take all of the information that we obtain through our audits and compile a reasonable risk assessment. We will provide this to you and provide you with a plan to enact in the event of a data breach, as well as a plan to correct any issues that are found through our evaluation. We will do the leg work for you!

SECURITY AWARENESS TRAINING

Compliance doesn't come from evaluations, it comes from training. With that being said, we will combine them both to ensure you have that much less to worry about. We will provide virtual training modules that can be accessed and completed at the dealership by every employee. We are also here to answer questions!